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Auchan Auchan
Carrefour Carrefour
Casino Casino
E.Leclerc E.Leclerc
Franprix Franprix
Leader Price Leader Price
Monoprix Monoprix
Norma Norma
Système U Système U
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CASE STUDY: Securing product availability in a strained market

CASE STUDY: Securing product availability in a strained market

THE CHALLENGE
A retailer aimed to keep a PL product on the shelves despite a critical shortage of raw materials and a market completely devoid of alternatives (due to the absence of both leaders and competitors).

THE FRUITS DÉLICE EXPERTISE
By leveraging the proactive approach of our buyers and mobilizing our local networks in producing countries, we successfully secured the entire supply chain.

THE IMPACT
This continuity not only boosted sales but also significantly enhanced the retailer’s credibility and reputation for reliability among its customers.

CASE STUDY 2: Operational agility in emergency mode

CASE STUDY 2: Operational agility in emergency mode

THE STAKES
Executing a supplier transition within an unstable socio-economic environment, further complicated by annual site closures and an extremely tight schedule.

THE FRUITS DÉLICE RESPONSE
Immediate mobilization of a multidisciplinary task force (Purchasing, Quality, Packaging, Logistics) to optimize every project phase and drastically reduce implementation lead times.

THE RESULT
Product listing finalized ahead of the original schedule, guaranteeing full shelf availability with zero sales interruption.

CASE STUDY: Transforming brand image into commercial success

CASE STUDY: Transforming brand image into commercial success

THE STAKES
Supporting an artist in the launch, product listing, and logistical structuring of his own brand.

THE FRUITS DÉLICE EXPERTISE
Our commercial and logistics departments lent their expertise to the project by spearheading negotiations with the distributor and securing the entire supply chain.

THE RESULT
A successful market launch with an exclusive listing, allowing the retailer to gain a strong competitive edge and clearly differentiate itself from the competition.

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